Bulk SMS campaigns are not all created equally. Some companies use them in their marketing campaigns, while others view them as a side hustle. However, you can take several actions to ensure that your bulk SMS campaign is lucrative.
You can search the web endlessly and get “guru” tips all day, but with over 2 decades in the mobile marketing space we wanted to round up some excellent tips for campaign success so you can apply them to your business.
Create an SMS Marketing Team
An SMS campaign can be a substantial project, and you will want to have a specialized team ready to support, manage, and optimize it. Many individuals will slide into multiple roles, but you’ll want to make sure you have a complete team. At minimum, this might comprise an ROI and budget allowance analyst, an SMS marketing expert, a retail marketing expert, social media expert, digital creative designer, and a promotions specialist.
Consider a Stable SMS Cooperative
When you have a project that is too large or time-consuming for your team to handle, consider outsourcing your campaign and seek advice from a reputable SMS company like NOC Solutions. You can designate your budget, packages, and what platform you’d like to use for sending the bulk SMS campaign. There are often no commitments or contracts to worry about, however we strongly suggest you research all your options extensively. That way you can profit from discount opportunities to decrease your costs, increasing your ROI even more.
Keep it Short and Direct
Fact is, nobody will read through pages of SMS to get to the point of your campaign. If your campaign is longer, your target audience may not even make it to the end before deleting it. With only 160 characters, you want to make them count. Be short, direct, and to the point. Your clients should recognize the reward or benefit by the end.
TIP: Consider that your average client is consistently busy and on the go with a limited attention span. Can your message suck them in the first 8 seconds?
Leverage Call to Action Opportunities
It’s vital that you engage your clients from the first point they open your SMS campaign. Your goal is to keep them to interested throughout the entire campaign. Setting up call to action prompts can raise your client engagement rates.
Not sure how you can do this? Consider these:
- Buy Now
- Text to Win
- Text to Vote
- Click Here
Follow Rules and Regulations
POP Quiz: Did you know that there are rules and regulations that relate explicitly to SMS campaigns? Notably, who you can and cannot contact? Believe it or not, people have a right whether to receive unsolicited SMS, opt-out of receiving SMS, and also provide authorization for receiving SMS.
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