For over a decade, SMS marketing has been the bedrock of mobile engagement. With open rates often cited above 95% and near-universal device compatibility, it seemed indestructible. Yet today, industry insiders are sounding the...
Cell phone users change carriers because they either want to save money or are not satisfied with their current service.
When a phone number is assigned to a new carrier, it is also assigned a new local routing number to identify the new carrier. This process of transferring an existing number to another carrier is called number porting.
If you are sending messages to a specific carrier and if a number is ported, the message will be sent to a wrong carrier. This is why it is important to verify a number’s carrier designations prior to sending text messages. Here is an inexpensive and highly accurate tool that can save a ton of money and headaches: www.SubscriberVerify.com
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SMS, sms carrier, tcpa, tcpa restrictions
Are SMS Compliance Rules Silencing Free Speech in Marketing?
Few marketing channels are as tightly controlled — yet so widely used — as SMS. Behind every promotional text lies an invisible gauntlet of carrier rules, algorithmic filters, and registration barriers. Most recipients never...
