SubscriberVerify Articles

For over a decade, SMS marketing has been the bedrock of mobile engagement. With open rates often cited above 95% and near-universal device compatibility, it seemed indestructible. Yet today, industry insiders are sounding the...

Few marketing channels are as tightly controlled — yet so widely used — as SMS. Behind every promotional text lies an invisible gauntlet of carrier rules, algorithmic filters, and registration barriers. Most recipients never...

If your SMS campaigns are seeing high undeliverability rates, the problem might not be your content—it could be your carrier. 

$10,000 per text? Yup. Carrier fines for forbidden SMS content are real.

SMS campaigns often boast high open and response rates. But a growing crackdown has made mobile carriers strict enforcers, with the power to block messages,...