With its high open rates and quick delivery, SMS marketing can offer an impressive return on investment (ROI). However, to truly maximize ROI, it’s essential for businesses to employ effective strategies to reduce SMS...
Whenever you send a text message delivery request to your SMS aggregator or carrier, they will perform a carrier lookup to find out which carrier the phone number belongs to. Then the message delivery request is sent to the carrier.
If the phone number is a landline or a bad number, your aggregator/carrier will not send the message but, they will still charge you for the message fees.
Carrier failure rates for text messages sent are 15-18% depending on the quality of the data. There are a host of many reasons as to why messages are not delivered but are still being charged:
• Landlines, VoIP numbers, fax numbers
• Virtual numbers
• Carrier blacklisted numbers
• Suspended or deactivated numbers
• Prepaid cell phones ran out of credits
• Carriers that do not accept text messages
If you scrub the phone numbers prior to sending message requests to your carriers, you can save a ton of money. Here is a great super inexpensive solution: www.SubscriberVerify.com
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