For over a decade, SMS marketing has been the bedrock of mobile engagement. With open rates often cited above 95% and near-universal device compatibility, it seemed indestructible. Yet today, industry insiders are sounding the...
Most SMS aggregators do not verify mobile numbers before sending a ‘delivery request’ to carriers. When you send SMS text messages, carriers/SMS aggregators will charge you, whether the message was delivered or not. So, there is no incentive for them to pre-scrub the phone numbers. In the US, 500,000 mobile numbers are either suspended or deactivated daily. Carriers fail to deliver 5~18% of messages due to invalid, suspended, deactivated, inactive, or unreachable numbers.
You can save a ton of money scrubbing for unreachable numbers prior to launching SMS marketing campaigns. www.SubscriberVerify.com can scrub for these non-mobile numbers that will never reach your customer at a small cost.
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SMS, sms carrier, tcpa, tcpa restrictions
Are SMS Compliance Rules Silencing Free Speech in Marketing?
Few marketing channels are as tightly controlled — yet so widely used — as SMS. Behind every promotional text lies an invisible gauntlet of carrier rules, algorithmic filters, and registration barriers. Most recipients never...
