Three months ago, your SMS campaigns hit 94% deliverability. Last month, 87%. This month, 81%.
Most SMS aggregators do not verify mobile numbers before sending a ‘delivery request’ to carriers. When you send SMS text messages, carriers/SMS aggregators will charge you, whether the message was delivered or not. So, there is no incentive for them to pre-scrub the phone numbers. In the US, 500,000 mobile numbers are either suspended or deactivated daily. Carriers fail to deliver 5~18% of messages due to invalid, suspended, deactivated, inactive, or unreachable numbers.
You can save a ton of money scrubbing for unreachable numbers prior to launching SMS marketing campaigns. www.SubscriberVerify.com can scrub for these non-mobile numbers that will never reach your customer at a small cost.
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SMS Marketing, SMS, sms carrier, tcpa
Why SMS Marketing Might Be Dead in 5 Years—If Carriers Keep This Up
For over a decade, SMS marketing has been the bedrock of mobile engagement. With open rates often cited above 95% and near-universal device compatibility, it seemed indestructible. Yet today, industry insiders are sounding the...
SMS, sms carrier, tcpa, tcpa restrictions
Are SMS Compliance Rules Silencing Free Speech in Marketing?
Few marketing channels are as tightly controlled — yet so widely used — as SMS. Behind every promotional text lies an invisible gauntlet of carrier rules, algorithmic filters, and registration barriers. Most recipients never...
