With its high open rates and quick delivery, SMS marketing can offer an impressive return on investment (ROI). However, to truly maximize ROI, it’s essential for businesses to employ effective strategies to reduce SMS...
Most SMS aggregators do not verify mobile numbers before sending a ‘delivery request’ to carriers. When you send SMS text messages, carriers/SMS aggregators will charge you, whether the message was delivered or not. So, there is no incentive for them to pre-scrub the phone numbers. In the US, 500,000 mobile numbers are either suspended or deactivated daily. Carriers fail to deliver 5~18% of messages due to invalid, suspended, deactivated, inactive, or unreachable numbers.
You can save a ton of money scrubbing for unreachable numbers prior to launching SMS marketing campaigns. www.SubscriberVerify.com can scrub for these non-mobile numbers that will never reach your customer at a small cost.
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