With its high open rates and quick delivery, SMS marketing can offer an impressive return on investment (ROI). However, to truly maximize ROI, it’s essential for businesses to employ effective strategies to reduce SMS...
Impressive Way to Salvage 5 to 15% on SMS Campaign Costs in 2020
Carriers charge for any SMS message delivery attempt, even though the message was not delivered. An error in delivery is usually caused when a number is a landline, a VoIP number, a fax line, suspended, or disconnected.
If you can remove these numbers prior to sending to carriers/aggregators, significant savings can be achieved.
If you are continuously sending multiple messages using the same phone number, the savings from scrubbing your numbers can be compounded. Removing suspended and deactivated numbers alone can save you 2~5% of your delivery costs if you are sending three messages a month using the same phone number. Having an effective tool and removing other non-mobile numbers can save you another 3~10% on delivery cost. Here is a super inexpensive tool you can use to remove phone numbers that will never get delivered: www.SubscriberVerify.com.