With its high open rates and quick delivery, SMS marketing can offer an impressive return on investment (ROI). However, to truly maximize ROI, it’s essential for businesses to employ effective strategies to reduce SMS...
Should I Send SMS Messages to Deactivated Phone Numbers?
If you send SMS messages to deactivated phone numbers, two things will happen:
- You will be wasting money because carriers still charge for the messages that have failed to send
- Carriers sit on deactivated phone numbers for 3-6 months and then reassign the numbers to a new user. If you send a text message to a reactivated number (deactivated numbers that are reassigned to a new user) there is a risk of TCPA violation up to $1500 per violation
Here is a tool that can not only boost your ROI but also avoid potential TCPA issues. Take a test drive on www.SubscriberVerify.com – it is amazing how easy it is to scrub for unreachable phone numbers not to mention the cost-effectiveness of the tool.