For over a decade, SMS marketing has been the bedrock of mobile engagement. With open rates often cited above 95% and near-universal device compatibility, it seemed indestructible. Yet today, industry insiders are sounding the...
If you send SMS messages to deactivated phone numbers, two things will happen:
- You will be wasting money because carriers still charge for the messages that have failed to send
- Carriers sit on deactivated phone numbers for 3-6 months and then reassign the numbers to a new user. If you send a text message to a reactivated number (deactivated numbers that are reassigned to a new user) there is a risk of TCPA violation up to $1500 per violation
Here is a tool that can not only boost your ROI but also avoid potential TCPA issues. Take a test drive on www.SubscriberVerify.com – it is amazing how easy it is to scrub for unreachable phone numbers not to mention the cost-effectiveness of the tool.
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Are SMS Compliance Rules Silencing Free Speech in Marketing?
Few marketing channels are as tightly controlled — yet so widely used — as SMS. Behind every promotional text lies an invisible gauntlet of carrier rules, algorithmic filters, and registration barriers. Most recipients never...
