If your SMS campaigns are seeing high undeliverability rates, the problem might not be your content—it could be your carrier.
If you send SMS messages to deactivated phone numbers, two things will happen:
- You will be wasting money because carriers still charge for the messages that have failed to send
- Carriers sit on deactivated phone numbers for 3-6 months and then reassign the numbers to a new user. If you send a text message to a reactivated number (deactivated numbers that are reassigned to a new user) there is a risk of TCPA violation up to $1500 per violation
Here is a tool that can not only boost your ROI but also avoid potential TCPA issues. Take a test drive on www.SubscriberVerify.com – it is amazing how easy it is to scrub for unreachable phone numbers not to mention the cost-effectiveness of the tool.
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