Three months ago, your SMS campaigns hit 94% deliverability. Last month, 87%. This month, 81%.
If you send SMS messages to deactivated phone numbers, two things will happen:
- You will be wasting money because carriers still charge for the messages that have failed to send
- Carriers sit on deactivated phone numbers for 3-6 months and then reassign the numbers to a new user. If you send a text message to a reactivated number (deactivated numbers that are reassigned to a new user) there is a risk of TCPA violation up to $1500 per violation
Here is a tool that can not only boost your ROI but also avoid potential TCPA issues. Take a test drive on www.SubscriberVerify.com – it is amazing how easy it is to scrub for unreachable phone numbers not to mention the cost-effectiveness of the tool.
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