SubscriberVerify Articles

Let’s confront the harsh truth: integrating a call-to-action (CTA) or mobile compliance language beneath a user information collection form might impact your conversion rates negatively.

However, if your lead-generation...

SMS marketing is one of the most effective means to communicate with customers. But it comes with costs.

The cost of sending SMS messages has risen in the past few years due to carriers charging surcharges that are passed...

SMS marketers are facing unprecedented penalties proposed by T-Mobile that may rock the 10DLC messaging industry. T-Mobile is requiring new 10DLC to be approved prior to launching SMS campaigns and violations can be very...

Yes, at least for now, according to two courts’ opinions! Supreme court ruling, Barr v. American Association of Political Consultants, of July 6, 2020, found TCPA and its restrictions on using auto-dialers to call cell...

TCPA was enacted in 1991 to respect consumers’ privacy and to protect them against illegal telephone solicitations. TCPA was intended to provide relief, up to $1500 for a call, for consumers to take legal action against...

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So you are tired of throwing money away with each campaign, but are not sure where to start?

You have read the article Carrier Lookup or Dip-Best Hacks Pros aren’t Sharing, and are wondering just what does it cost for...

If you send SMS messages to deactivated phone numbers, two things will happen:

• You will be wasting money because carriers still charge for the messages that have failed to send
• Carriers sit on deactivated phone numbers...

Carriers have certified a phone number when you use a standard landline or VoIP number to send SMS text messages.

The current status of using a long code, a regular 10 digit phone number, to send a text message allows...