Most SMS aggregators do not verify mobile numbers before sending a ‘delivery request’ to carriers. When you send SMS text messages, carriers/SMS aggregators will charge you, whether the message was delivered or not. So,...
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Bulk SMS, SMS Tips, SMS Validation, SMS Hacks, SMS Marketing, Articles, SMS
Is It Worth Your Time to Audit Carrier Surcharges for Your SMS Invoice?
A quick answer is, yes!
Carriers are charging “surcharges” in addition to the cost of message fees. When you get an invoice, you will see the breakdown by carriers for their own surcharge rates. Sprint has the highest...
Bulk SMS, SMS Tips, SMS Validation, SMS Marketing, Articles, SMS, SMS Mistakes
Why the Real Cost of Sending Bulk SMS is Destroying your ROI
What is the real cost of sending bulk SMS text msgs?
If you are sending a massive amount of SMS text messages, a small error can translate into huge cost. These are the items you would need to check and be aware of to...
Bulk SMS, SMS Tips, SMS Validation, SMS Hacks, SMS Marketing, Articles, SMS
11 Hacks to Dominate Your Next SMS Campaign
Bulk SMS campaigns are not all created equally. Some companies use them in their marketing campaigns, while others view them as a side hustle. However, you can take several actions to ensure that your bulk SMS campaign is...
Bulk SMS, SMS Tips, SMS Validation, SMS Marketing, Articles, SMS
How to Create a Successful SMS Template in Just 3 Steps!
When engaging with your audience, adding a personal touch to your messaging can go a long way. When you send an SMS, you have 160 characters to make an everlasting and personal impression. Meanwhile, appearing like a robot...
Bulk SMS, SMS Tips, SMS Validation, SMS Marketing, Articles, SMS, SMS Mistakes
CMO Compliance Alert! Is Your Business Making this #1 Mistake?
Yes, you have the correct T&Cs.
Yes, consumers gave you permission to text them.
But when one of your customers changes their phone number and you send to the old one, that can cause compliance issues.
Bulk SMS, SMS Validation, SMS Marketing, Articles, SMS
Best Marketing Budget Hacks Every CMO or Manager Must Know for 2020
Businesses have been continuously spending more and more on SMS communications due to their effectiveness at reaching customers.
Yet, few marketers know that loads of money, each month, are wasted by carriers legally...
Bulk SMS, SMS Validation, SMS Marketing, Articles, SMS, SMS Mistakes
#1 Worst Mistake: Incurring SMS Fees by Messaging Non-Mobile/Bad Numbers
Whenever you send a text message delivery request to your SMS aggregator or carrier, they will perform a carrier lookup to find out which carrier the phone number belongs to. Then the message delivery request is sent to...
Bulk SMS, SMS Validation, SMS Marketing, Articles, SMS
Best Way to Determine Mobile From Landlines and Which Carrier Owns It
The most accurate way to verify a mobile number and its carrier designation is to ping the carriers’ network in real-time. However, this can be costly.
There are many databases for carrier lookup services available to...
