Insights and guides on SMS marketing, compliance, and phone verification.
Complying with SMS regulations is not just a legal requirement; it is also crucial for building trust and maintaining a positive brand image. Non-compliance can result in hefty fines, legal consequences, and damage to a business’s reputation. By adhering to SMS compliance guidelines, businesses demonstrate their commitment to respecting customer privacy and safeguarding their personal […]
SMS carrier rules are tightening—and small business owners risk blocked messages, fines, or shutdowns. Learn how to stay compliant, register campaigns, and protect your SMS marketing strategy in 2025.
Are you sending your campaigns to deactivated numbers? How much are you losing by doing this? Find out what happens when you send to deactivated numbers!
Sending SMS messages to deactivated, suspended, or unreachable phone numbers can result in wasted resources and increased costs. This is where SubscriberVerify comes in – a service that helps businesses save on SMS marketing costs by removing undeliverable numbers from their phone lists. In this article, we will discuss how SubscriberVerify works, its features and […]
Lead generation is an essential aspect of any digital marketing strategy. Generating leads means identifying potential customers, nurturing their interest, and converting them into paying customers. With the right tools, lead generation can be a seamless process. In this article, we will explore the must-have lead generation tools for successful digital marketing. Best Tools for […]
Despite the growing popularity of mobile commerce (mCommerce), desktop still dominates B2C conversions. This disparity presents a unique opportunity for eCommerce brands to bridge the gap and tap into the potential of message commerce. With an eye on the future, brands can leverage text message communication to enhance customer service, provide transaction updates, and even […]
A successful SMS campaign requires a few key elements to ensure that your message resonates with your audience. Firstly, it should be short and sweet. SMS messages have a character limit, so you need to make sure that your message is concise and to the point. Secondly, it should be personalized. Your audience should feel […]
TCPA was enacted in 1991 to respect consumers’ privacy and to protect them against illegal telephone solicitations. TCPA was intended to provide relief, up to $1500 for a call, for consumers to take legal action against violators (this would most likely take place in a small claims court). Over the years, consumers and attorneys found […]
Yes, at least for now, according to two courts’ opinions! Supreme court ruling, Barr v. American Association of Political Consultants, of July 6, 2020, found TCPA and its restrictions on using auto-dialers to call cell phones without consent as content-specific under the bounty of constitutional law and first amendment doctrine. The court in 2015 amended […]
When you get an invoice, you will see the breakdown by carriers., review carefully for erroneous fees. If you don’t detect these mistakes you can expect to kiss your ROI good-bye!
SMS delivery can sometimes be challenging, resulting in messages not being delivered or being delayed. In this article, we will explore some common SMS delivery challenges and provide tips and tricks for improving SMS delivery rates, as well as best practices for SMS communication. Common SMS Delivery Challenges There are several factors that can […]
Are you continuously sending multiple message campaigns? See how this one little trick can save you up to 15%
